yoga 865

yoga for a vibrant life

Jekyll & Spice

Brand identity, logo and website design

yoga for a vibrant life

Yoga 865

Brand identity, logo and website design

yoga studio logo

Concept

Brand identity, logo and website design for yoga studio

Yoga 865 is an eclectic studio in the heart of the Old City in Knoxville, TN. It welcomes yogis of all sizes, shapes, and practice levels, but focuses on the more mindful aspects of yoga.

The logo design is a play on the well-known Sanskrit symbol for “OM,” but made to look like the numbers 8, 6 and 5. I watercolor hand-painted the symbol to give it a fresh, unique, and organic feel. I wanted the colors to be serene and powerful at the same time, but to attract both men and women.

yoga studio logo

Concept

Brand identity, logo and website design for yoga studio

Yoga 865 is an eclectic studio in the heart of the Old City in Knoxville, TN. It welcomes yogis of all sizes, shapes, and practice levels, but focuses on the more mindful aspects of yoga.

The logo design is a play on the well-known Sanskrit symbol for “OM,” but made to look like the numbers 8, 6 and 5. I watercolor hand-painted the symbol to give it a fresh, unique, and organic feel. I wanted the colors to be serene and powerful at the same time, but to attract both men and women.

yoga studio website

Collateral

All marketing material and collateral contain the watercolor style and color scheme.

yoga menu design