indescribably new & incredibly sweet

Jekyll & Spice

Brand identity, logo & package design

indescribably new & incredibly sweet

Jekyll & Spice

Brand identity, logo and package design

logo and package design

Concept

Brand identity, logo and package design for looseleaf teas

Jekyll & Spice loose leaf teas are blends of exotic ingredients, sultry spices, and even a bit of darkness. The personality of the brand is like that of the forbidden fruit – it’s natural and organic, but has a mysterious, edgy undertone.

The name and logo allude to the double nature of the brand – organic and sinister. The typefaces in the logo are a mix of serif with an olde English feel (reminiscent of Jekyll & Hyde, Jack the Ripper, Burke & Hare times) and a modern script to bring it back into reality. 

logo and package design

Concept

Brand identity, logo and package design for looseleaf teas

Jekyll & Spice loose leaf teas are blends of exotic ingredients, sultry spices, and even a bit of darkness. The personality of the brand is like that of the forbidden fruit – it’s natural and organic, but has a mysterious, edgy undertone.

The name, logo and package design allude to the double nature of the brand – organic and sinister. The typefaces in the logo are a mix of serif with an olde English feel (reminiscent of Jekyll & Hyde, Jack the Ripper, Burke & Hare times) and a modern handwritten script to bring it back into reality. 

package
design

Printed directly onto the jars to keep the ingredients the main attraction, the packaging design is minimal and clean. The jars themselves are vintage-looking, but the white ink brings it back into the modern world.