made for men

groom

Brand identity, logo design, package design, website design

made for men

groom

logo design, brand identity, packaging design, website design

Concept

brand identity, logo and package design for hair product

Originating in a high-end, midtown NYC men’s-only salon, groom filled a gap in the men’s haircare industry. Most sea salt sprays are branded towards women, but it really is a “magic potion” for men’s styles (and they don’t have to sneak into their wife’s bathroom to use it).

The logo is both masculine and high-end. It speaks to men who aren’t afraid to get their hands dirty, while also wearing a Rolex.

Concept

Logo design, brand identity and packaging design for NYC-based hair product

Originating in a high-end, midtown NYC men’s-only salon, groom filled a gap in the men’s haircare industry. Most sea salt sprays are branded towards women, but it really is a “magic potion” for men’s styles (and they don’t have to sneak into their wife’s bathroom to use it).

The logo, brand identity and packaging are both masculine and high-end.  It speaks to men who aren’t afraid to get their hands dirty, while also wearing a Rolex.

packaging design

The matte black bottle adds to the luxurious, masculine feel. Clean, crisp white and centered elements showcase the minimal, simplistic, natural ingredients.