You’re already spending a ton of money getting this thing going. You’ve spent countless hours planning, pitching, making, doing, dying a little bit. You’ve got the best version of whatever it is you’re putting out there. Your product or service should sell itself, right?
Wrong.
You’re starting your own business. You might think you can slap a logo on it and call it a day, but a brand is far more than just a logo.
Think about your favorite brands. How do they make you feel? Why are you loyal to them? It’s not because the logo is pretty. It’s because the brand has a personality that you’re drawn to. It makes you feel a certain way. Why choose one coffee shop, yoga studio, or lip balm over the next one, when the product is mostly the same?
Brand identity and package design.